![]() ![]() She discusses tools that cross both the writing and design world, like narrative arcs, storyboards, personas, and more. The book is separated into 3 sections: ‘Action’, ‘Emotion’, and ‘Sensation’. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. In Design is Storytelling, Ellen draws parallels between, you guessed it, design and storytelling. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. This practical guide shows you how storytelling can make a powerful difference in product design. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. Visual communication - Psychological aspectsġ94230319X (paperback) Bibliography Note: Includes bibliographical references and index.With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading.Use this book to stir emotions, build empathy, articulate values and convey action to construct narrative arcs and create paths through space integrate form and language evaluate a project's storytelling power and to write and deliver strong narratives. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing. Good design, like good storytelling, brings ideas to life. Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design. Rowling, we don’t have 4,224 pages to impress the audience with a landing page or a product. 14.79 42 Used from 5.94 32 New from 12.55. The book’s author, Ellen Lupton, is senior curator of contemporary design at the Cooper Hewitt, and a prolific writer as well, having authored Graphic Design: The New Basics and Thinking With Type.She positions Design is Storytelling as a workbook of sorts, a playbook for creative thinking. Designers tell stories with colours, shapes, photography, layouts, microinteractions, animations, information architecture. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. Telling a story with design is different. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. It examines the psychology of visual communication from a narrative point of view."-Publisher's description. Summary: "This book explores connections between storytelling and design. Sensation : The gaze Gestalt principles Affordance Behavioral economics Multisensory design - Aftermath :Clinic: Improve your writing Classroom: Project generator Takeaway: Storytelling checklist. Emotion : Experience economy Emotional journey Co-creation Persona Emoji Color and emotion - Act 3. Action : Narrative arc Hero's journey Storyboard Rule of threes Scenario planning Design fiction - Act 2. Good design, like good storytelling, brings ideas to life. ![]() Contents: Overture : Foreword Inciting incidents - Act 1. ![]()
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